Marketing is crucial to successful business. Today, companies make extensive use of online marketing and social media in their marketing, requiring new types of legal insight.

Branding and marketing a company and its products is a constant challenge from the point of view of having to navigate all sorts of legal issues. We can help draw up the right marketing strategy and help address any issues that may crop up in connection with marketing activities in general.

Online marketing is leading to more and more cases concerning product imitations, the infringement of features and comparative advertising. In this context, we can advise your company on how to prevent and combat any infringements.

In the case of disputes, we help conduct the case before courts, boards and authorities such as the Danish Consumer Ombudsman.

Our services include:

  • Product imitation cases
  • Abuse of rights pertaining to distinguishing features
  • Discrediting
  • Comparative advertising
  • Marketing directed at children and young people
  • Marketing on social media
  • Price marketing
  • Trade secrets
  • Enforcement of rights
  • Conflict resolution

Mads Balle Christensen

Attorney-at-Law, CIPP/E

D: +45 87 34 75 64

M: +45 22 50 25 71