Many companies choose to sell their products and services in online stores as the costs are lower than for physical outlets. However, it is worth noting that the rules for online trading are relatively complicated and constantly changing.

We advise on the establishment of e-commerce solutions and help ensure compliance with legislation governing the statutory disclosure of information and marketing practices.

It is important to have the right setup from the outset as the financial consequences of failing to comply with the Danish Marketing Practices Act, for example, may be considerable.

We advise on all aspects of the establishment and marketing of a new online store, including, for example, trademarks, domain names, right of cancellation, terms and conditions of sale and delivery, law relating to the sale of goods, digital contracting and payment services.