The world of sport is heavily reliant on the enormous media attention that many sports enjoy for its income. The commercial value of this attention is naturally considerable.
Both professional athletes and clubs are vulnerable to a situation in which others exploit their name, image or brand for commercial purposes without permission.
In connection with major sporting events, companies may, for example, use ambush marketing, i.e. they may try to link their products to the event without actually being sponsors.
At TVC Law Firm, we focus on ensuring that athletes, sponsors and clubs receive the best exposure possible and as much exposure as possible. We specialise in legal solutions which ensure that others do not grab the attention and the earnings.
Our advisory services cover, for example:
- Trademark rights
- TV and media rights
- Sponsorship agreements
- Marketing law
- Event rights